Ready to make your business easily found online?
At Find My Biz NZ, we specialize in boosting tardies’ online presence with effective SEO strategies. This guide will break down SEO essentials so you can attract more clients and grow your business.
Are you struggling to attract new clients or keep existing ones engaged? SEO offers powerful solutions to these issues, helping you build a strong online presence, connect with your audience, and grow your business.
Imagine you’re a plumber in Auckland. By optimizing your website with relevant keywords, creating engaging content, and ensuring your site is technically sound, you can attract more local clients and stand out from the competition.
Table of Contents
- Laying the Foundation: Keyword Research
- Building Strong Walls: On-Page SEO
- Securing the Roof: Technical SEO
- Adding the Finishing Touches: Off-Page SEO
Laying the foundation: Keyword research
Finding the right keywords
The base of your online presence
Think of keyword research as laying the foundation of a house. Use tools like Google Keyword Planner to find the terms your clients are searching for, such as “Auckland plumber” or “Hamilton electrician.”
Keyword benefits:
| Benefit | Description |
|---|---|
| Targeted Traffic | Attracts visitors specifically looking for your services. |
| Better Client Understanding | Helps you understand what potential clients are searching for. |
| Higher Search Engine Rankings | Increases the likelihood of appearing at the top of search results. |
Example tools for keyword research:
| Tool | Features | Price Range |
|---|---|---|
| Google Keyword Planner | Free tool that provides keyword ideas and traffic estimates. | Free |
| SEMrush | Comprehensive SEO tool with keyword research, competitive analysis, and more. | $119.95/month and up |
| Ahrefs | Powerful keyword research tool with extensive backlink analysis. | $99/month and up |
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Building strong walls: On-page SEO
Optimising your website content
Structure your site for success
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes using keyword-rich titles, meta descriptions, headers, and high-quality content.
Key elements of On-page SEO:
| Element | Description |
|---|---|
| Title Tags | Include your main keyword and keep it under 60 characters. |
| Meta Descriptions | Summarize the page content and include your main keyword. |
| Header Tags (H1, H2, H3) | Use headers to structure your content and make it easier to read. |
| Quality Content | Provide valuable information that addresses your clients’ needs. |
Benefits:
- Enhanced Usability: Makes your site easier to navigate.
- Improved Rankings: Helps search engines understand your content.
- Increased Engagement: Keeps visitors on your site longer.
Example Comparison of On-Page SEO Tools:
| Tool | Features | Price Range |
|---|---|---|
| Yoast SEO (WordPress) | Comprehensive on-page SEO analysis, readability check, and more. | Free and premium plans ($89/year) |
| All in One SEO Pack | Easy-to-use plugin with advanced features like XML sitemaps, social media integration, etc. | Free and premium plans ($49.50/year) |
| Rank Math | Feature-rich SEO plugin with integrated analytics and keyword tracking. | Free and premium plans ($59/year) |
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Securing the roof: Technical SEO
Keeping your website technically sound
Protect your site’s performance
Technical SEO is like the roof of your house—it protects everything underneath. Ensure your website is mobile-friendly, fast-loading, and easy for search engines to crawl.
Key Aspects of Technical SEO:
| Aspect | Description |
|---|---|
| Mobile-Friendliness | Ensures your site looks good and functions well on mobile devices. |
| Page Speed | Faster load times improve user experience and SEO rankings. |
| XML Sitemaps | Help search engines index your site more effectively. |
| HTTPS | Secure your site with HTTPS to protect user data and improve trust. |
Tools for Technical SEO:
| Tool | Features | Price Range |
|---|---|---|
| Google PageSpeed Insights | Analyzes site speed and provides improvement suggestions. | Free |
| Screaming Frog | Comprehensive site audit tool for identifying technical issues. | Free and premium plans (£149/year) |
| GTmetrix | Detailed site performance reports with actionable recommendations. | Free and premium plans ($14.95/month) |
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Adding the finishing touches: Off-page SEO
Building authority and trust
Enhance your online presence
Off-page SEO involves activities outside your website that impact your rankings, such as earning backlinks from reputable sites, optimizing your Google My Business listing, and engaging on social media.
Key Aspects of Off-Page SEO:
| Aspect | Description |
|---|---|
| Backlinks | Earn links from reputable sites to boost your credibility. |
| Google My Business | Optimize your listing to attract local clients. |
| Social Media Engagement | Interact with your audience on platforms like Facebook and Instagram. |
Tools for Off-Page SEO:
| Tool | Features | Price Range |
|---|---|---|
| Ahrefs | Comprehensive backlink analysis and competitive research. | $99/month and up |
| Moz Link Explorer | Analyze link profiles and discover link-building opportunities. | Free and premium plans ($99/month) |
| BuzzSumo | Identify popular content and influencers in your niche. | Free and premium plans ($99/month) |
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Advanced tools for enhanced SEO
Divi: The All-in-One website builder
Divi is a versatile WordPress theme that offers powerful SEO features. Its drag-and-drop builder makes it easy to create optimized pages without coding.
Key Features:
| Feature | Description |
|---|---|
| Visual Builder | Create and customize your site with an intuitive drag-and-drop interface. |
| SEO Optimization | Built-in tools to help you optimize your content and meta tags. |
| Responsive Design | Ensure your site looks great on all devices. |
Benefits:
- User-friendly interface
- Customizable design elements
- SEO-friendly structure
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Leveraging AI tools for SEO
Using ChatGPT for content creation
ChatGPT can be a game-changer for creating SEO-friendly content. This AI tool can generate high-quality, engaging content tailored to your keywords and audience.
Key features:
| Feature | Description |
|---|---|
| Content Generation | Generate blog posts, articles, and web content. |
| SEO Integration | Include relevant keywords and phrases seamlessly. |
| Customization | Tailor the tone and style to match your brand. |
Benefits:
- Saves time on content creation
- Ensures consistent quality
- Easily adaptable for different topics and styles
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Enhancing visual content with MidJourney
MidJourney is an innovative tool that helps create stunning visuals to complement your SEO strategy. High-quality images can boost engagement and improve your site’s SEO.
Key Features:
| Feature | Description |
|---|---|
| Image Creation | Generate custom images and graphics. |
| SEO Optimization | Optimize images with proper tags and descriptions. |
| Visual Appeal | Enhance your content with attractive visuals. |
Benefits:
- Improves user engagement
- Boosts SEO with optimized images
- Creates a professional and appealing website appearance
Before publishing new content on your website, make sure you have covered everything. For example, you may ask:
- Did I use my keywords so they flow naturally in the content?
- Do the headings and subheadings make sense and provide structure?
- Is my content easy to navigate?
- Do the image tags provide accurate information for screen readers used by people with vision challenges?
- If I read the content out loud, would it sound natural?
- Does it have a beginning, middle, and end?
- Would I be happy to have my name associated with this content?
Ready to boost your online presence? Visit Find My Biz NZ today to discover how our SEO strategies can help your tradie business reach new heights. Let’s build your digital success together!
Local wisdom
“He aha te mea nui o te ao? He tāngata, he tāngata, he tāngata.” – What is the most important thing in the world? It is people, it is people, it is people. At Find My Biz NZ, we believe in the power of people and the potential of your business.
By following these strategies, you can enhance your digital presence and attract more clients. Let’s make your business the best it can be!